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Restaurant Life

Can We Stop Treating Restaurants As Status Symbols?

Fine dining restaurants have always been fashion accessories, but gaining access to the most exclusive ones has become a badge of honor. Helen Rosner wrote about our unhealthy obsession with scoring rezzies in The New Yorker Magazine this week, chronicling her successful efforts to infiltrate the gated community of Carbone, the venerable upscale Italian-American restaurant in Greenwich Village. Carbone is notoriously one of the most difficult tables in New York City. (Full disclosure: I worked as a captain there several years ago.) While Rosner relishes in her thirty-dollar rigatoni and Caesar salad prepared tableside, she seems surprised by her own giddiness over having procured a coveted table at the same restaurant that Drake and Bella Hadid count among their personal favorites.

New York City underwent a seismic shift during the late 90’s when tony uptown celebrity haunts like Coco Pazzo and Sign of The Dove were supplanted by the velvet-rope cool of clubby restaurants downtown like Leonardo DiCaprio’s old hangout Moomba, Asia de Cuba, and Balthazar. The surging enthusiasm for chefs and new food experiences, so commonplace today, was just beginning to froth, and the popularity of restaurants, once defined by longevity, had become fleeting and manic. Over the ensuing decades, the restaurant industry became a plutocracy, where reserving a table morphed into a Darwinian exercise that left some guests feeling imperial and others feeling inadequate.

Diners began to measure their own self-worth by their ability to gain entry into the hottest restaurants. Cracking the code often necessitated mounting a full-frontal assault, pulling out any and all stops to get a foot in the door. Exclusive restaurants had always been dimly-lit boudoirs for consummating business deals, but by the early 2000’s the romance was gone and the bedrooms had become bordellos.

Insecurity about being excluded from trendy places, rarely justified, is consistently the source of guests’ most toxic behavior. As the food writer Alicia Kennedy points out in her most recent newsletter, restaurant workers are forced to carry the emotional burden for those insecurities. Maybe this is why so few restaurant workers are returning to their jobs.

In her diagnosis of Carbone, Rosner concludes that, “Status, for those who partake, is an essential good.” She remains circumspect about how star-fucking and celebrity worship fester in restaurants like Carbone. But her piece still seems to suggest that this hierarchal nature is indelible to New York City dining, and, as concepts like Carbone colonize other cities like Miami, jockeying for a seat at the table will endure as a litmus test of a diner’s self-worth. “Landing an impossible reservation,” she sheepishly admits, “can prompt a weird, almost embarrassing feeling of triumph.” It is embarrassing.

Restaurants as status symbols. The original Four Seasons Restaurant in Midtown Manhattan.
The Four Seasons Restaurant, site of the original “Power Lunch”

I’ve seen customers have nuclear meltdowns over their inability to procure a table on their own terms, grown adults acting like squealing toddlers when they’re denied access. Management rarely sanctions ornery guests whose overtures cross the line. Hospitality professionals don’t have the luxury of meting out discipline. The commandments of customer service dictate that we must satisfy the needs of undeserving people, even those deluded into thinking that access to a restaurant will make up for their own feeling of inadequacy. It’s one of the many perils of our existence.

Measuring restaurants by the status they confer seems out of sync with the shifting political tides in America toward progressivism. In the awkward interregnum between the Trump to the Biden Presidency, American society has received the equivalent of an ideological high colonic, after four years of constipation caused by a political regime defined by pornographic Reaganism, corporate avarice and unmitigated personal excess. Restaurants have always made great dance partners for gluttonous people.

Since unconditional faith in free markets often widens wealth gaps and racial inequality, the winner-take-all environment, especially in high-end restaurants, hinders any real progress in addressing these issues. As #MeToo and Black Lives Matter gradually chip away at the armor, women and chefs of color continue to struggle penetrating the institutionalized disregard the restaurant industry has consistently shown them.

That’s why it’s so imperative that the food media avoid language that attaches status to certain restaurants and not others. It’s one thing to say a restaurant is good; it’s another to suggest that a restaurant is too good for you. Diners often pursue restaurants more aggressively that they perceive as forbidden fruit.

Hype has a cost. On the surface, treating restaurants this way dehumanizes them. They become precious baubles that exist to be owned and collected, inanimate objects whose primary purpose is to make people look fashionable like a pair of Prada shoes or a Gucci purse. If restaurants exist to make their patrons more fashionable, then the people who work in them are nothing more than glorified stylists. Their performance is only measurable by their faculty for making the people they serve look good.

Let’s begin by admitting that status in today’s fine-dining restaurants is dominated by whiteness. Just look at the way that the food media gushed over Daniel Humm’s decision to make Eleven Madison Park’s menu vegan when so many other acclaimed chefs like Dominique Crenn have lived in this space before him.

According to Rosner, everyone inside Carbone looks rich and “professionally beautiful.” I can’t speak to the racial makeup of the dining room that night, but I can say from my years in fine dining establishments that the majority of people who dine in them are also overwhelmingly white. Continuing to promulgate the status narrative (one that Rosner seems to feel a jaded nostalgia for) only bolsters the aspirational nature of whiteness as a criteria for exclusivity.

The food media may champion female chefs and chefs of color, but it rarely frames the story in terms of exclusivity and access.

Women and chefs of color may prepare all kinds of delicious food, but it’s unlikely that food media will ever portray experiencing it as exclusive or aspirational. That’s part of what has made it difficult for non-white, non-male chefs to compete for resources. There may be critics who promote the work of LGBTQ, BIPOC and female chefs, but even the staunchest allies rarely attach status to their admiration. When we read about them, these chefs always serve a different flavor of forbidden fruit, one that will never be potent enough to raise one’s self-worth. But we should never expect that from any restaurant experience in the first place.


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Categories
Opinion

Daniel Humm Is Fully Committed To Vegetables

In a photo he posted this week, Daniel Humm, the celebrated chef of Eleven Madison Park in New York City, looks joyfully into the camera. He squats in the middle of a barren greenhouse garden, conspicuously devoid of any vegetables, draped in a velvety cream-colored coat and flashing jazz hands lightly dusted in soil. A quick search reveals the chef’s jacket is Prada and worth almost three thousand dollars. His matching Prada shoes look fresh out of the box, lily-white like a freshly-pressed linen tablecloth. If these shoes have ever encountered top soil before, they certainly show no signs of it.

Although Humm’s expression is meant to convey the euphoria of being liberated from the tyranny of meat-based cooking, it’s easy to interpret his expression as a taunt directed at certain viewers, like me, who will spend eternity stuck behind the EMP paywall. Looking at the photo, I try not to be too cynical. Despite removing meat and meat products from his recipes, the price of a meal at Eleven Madison Park will remain at $335 per person—continuing the restaurant’s reign at or near the top of the list of most expensive meals in New York City. This does little to quell my cynicism. Most people could subscribe to an entire season of farm-fresh vegetables from their local CSA for the price of one plant-based meal in Chef Humm’s secret garden.

To no surprise, the food media almost immediately began doing cartwheels, praising Humm’s courage and vision. The enthusiasm seemed peculiar given the lack of fanfare when other chefs made similar announcements, like Dominique Crenn whose Michelin-starred restaurant Atelier Crenn went meatless two years earlier in 2019. (It continued to serve fish.) Vegan food has always been stigmatized, but upscale Vegan has been a non-starter. Despite the surging popularity of plant-based cuisine, of the 135 three-starred Michelin restaurants in the world, none are vegan.

The dearth of high-end Vegan restaurants makes it impossible to ignore the significance of Humm’s announcement. Rachel Sugar penned a sympathetic essay for Grub Street in which she praised the intrinsic value of Humm rejecting meat in a more pragmatic sense. She acknowledges that—as a white, male, fine-dining chef—he’s an easy target. “Anything that undermines the dominance of meat is good for the advancement of plant-based eating,” writes Sugar. Humm’s choice to present a menu of vegetables without discounting the price also makes a big statement.

What matters is the positioning of the new menu as equal to the old, meat-filled version: There is nothing lesser about vegetables, which at Eleven Madison Park will be every bit as rarified, as exclusive, as grotesquely inaccessible, as meat.

Rachel Sugar, Grub Street, May 5, 2021

In her article, Sugar wants to convince us that the benefits of Humm’s decision to go meatless will likely be felt further downstream. To focus solely on optics misses the broader impact of what his announcement could mean for Veganism in general.

Eleven Madison Park
The dining room at Eleven Madison Park

Korsha Wilson, a food writer and host of the A Hungry Society podcast, was less impressed by what she saw as virtue signaling. In a series of tweets, she pointed out that although Humm’s cooking will change, his affluent audience will not. Using phrases like “community, higher purpose and redefining luxury” amounts to “a repackaging of fine dining to fit the more “conscious” tastes of wealthy consumers after a year of social upheaval.”

Humm’s heart appears to be in the right place. But it doesn’t help his case that barrier to entry for dining at EMP is still so high. Had he introduced the plant-based menu with tiered pricing for prix fixe or a la carte dishes to make dining at EMP more accessible, the backlash might’ve been less vicious. A portion of the proceeds from EMP’s sales will fund charity work through his partnership with Rethink Food an NYC-based organization dedicated to ending hunger. Every meal purchased at EMP will fund five meals to feed the needy. During the pandemic, Humm and his staff have also prepared over a million meals for food insecure New Yorkers from inside the Met Life Building where EMP’s kitchen has been closed for over a year.

At the end of the day, the problem is that Daniel Humm is selling an agrarian fantasy to guests who can afford to make a pilgrimage to his Vegan Field of Dreams. If he builds it, they will come. This is what’s fundamentally wrong with fine dining in the first place. It’s founded on the exploitation of limited resources and cheap labor to provide wealthy people with so much abundance that they can justify spending more money on a single meal than one should ever cost. The puppetry of fine dining is predicated on this culinary sleight-of-hand. Why do you think captains at EMP used to perform table-side card tricks?

Humm wrote on Instagram that his decision was motivated by the fact that “the current food system is unsustainable.” But what’s sustainable about his guests spending as much money on an evening’s meal at Eleven Madison Park as most people do on their monthly rent? Or enough to feed an entire family for a week? Humm is not running a non-profit organization, and it seems disingenuous to behave as though he is.

In the near term, Humm’s decision may be a shot of adrenaline for the plant-based movement, but commoditizing Vegan food as haute cuisine and recasting Veganism as luxurious seems to violate many of its foundational principles. If Humm is successful, more chefs may follow his lead, but this will likely only lend prestige, not legitimacy.

Daniel Humm
Chef Humm before his plant-based epiphany

Praising Humm for his contributions to plant-based cooking is like praising Elon Musk for his contributions to renewable energy. Musk presents himself as innovator offering technological solutions to climate change, yet Tesla has invested billions in Bitcoin, which may turn out to be more destructive to the environment than the internal combustion engine. There is a cost to propping up false prophets like Musk. We end up overlooking the real heroes.

Shining a spotlight on Humm’s plant-based cooking shouldn’t come at the expense of others doing important work, especially in underprivileged communities. New York City has hundreds of Vegan restaurants and food non-profits like Urban Vegan Kitchen and Chilis on Wheels where BIPOC chefs and activists have been helping to make Vegan food more accessible for years. P.S. Kitchen, an immigrant-owned Vegan restaurant in Manhattan’s theater district, operates as a non-profit business that uses its proceeds to create jobs for incarcerated people and support criminal justice reform.

Other New York City restaurant groups, like the one owned by veteran restaurateur Ravi DeRossi, are going all-in on promoting a plant-based lifestyle. DeRossi’s company, Overthrow Hospitality, has recently opened three new Vegan concepts in NYC, all of which are helmed by chefs of color. The company also sponsors Vegan community fridges and mutual aid programs, including giving away free Vegan meals to anyone in need at Avant Garden. Media coverage of DeRossi’s decision to go plant-based company-wide paled in comparison to Humm’s.

Recognition helps, but it can only take these businesses so far. Vegan chefs need resources and investment, something that has proven elusive for chefs of color, immigrants, and LGBTQ entrepreneurs. If Humm manages to be successful with his revamp of EMP, this may bode well for the commercial prospects of Vegan fine dining, but it may also convince investors that Vegan concepts can only work with another high-profile, white, male chef at the helm.

To effect meaningful change, Humm should use his platform to help introduce the world to the denizens of unheralded chefs and activists who are advancing the cause of plant-based cooking on a community level everyday. He can use his influence to help direct resources into communities that have no access to his restaurant. But cooking behind a walled garden, one that welcomes some and excludes others, limits the impact of his decision to go Vegan. Making the garden more accessible to everyone would not only contribute to improving public health but would also bring awareness to the need to repair our broken food system. Now that would be something to celebrate.


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